Hi friend, Have you heard of the Eisenhower Matrix? It's a way of sorting and prioritizing your work that looks like this: The idea is that you sort work based on how urgent (time sensitive) and how important it is, and then either DO it right away, DECIDE when it will get done, DELEGATE it to someone else, or DELETE it from your list. This is also known as the 4D productivity method. As with all things, if this is working for you, keep doing it. BUT I personally have a few gripes with this...
about 2 months ago • 8 min read
Hi friend, We've made it to midsummer, and I am hot and tired and just about full up on deep simmering rage [see also: climate change, data centers, US foreign and domestic policy]. I am also full up on deep gratitude for the gift of tending my own land and witnessing its changes through the seasons. Every day this week when I have too many feelings, I close my laptop and go outside for a few minutes to worship our patch of coneflowers that are in full bloom. Eastern tiger swallowtails and...
4 months ago • 3 min read
TL;DR--✨Sticky Offer Design✨ starts with YOU. Here's an email-that-should-have-been-a-blog-post resource for understanding how! & the SBR Summer Seasonal Planning Retreat is open for registration. Hi friend, I promised back in April to send two more installments in a series on Sticky Offer Design, and it's been hanging over my head ever since. This is, btw, something I hear all the time from clients--having to write emails is hanging over my head. So, I'm publicly telling myself the same...
5 months ago • 9 min read
TL;DR--I'm joining the trend towards *analog summer* by sharing some tools + notes on how I am making the process of decreasing my screen time less painful + more fun! Next week, we'll be back to the ✨Sticky Offer Design✨ series! Hi friend, In January, I spent multiple nights staying up until 5am watching videos analyzing the killing of Renée Nicole Good (may she rest in peace). This was a predictable (if ineffective) response to my grief, rage, and helplessness. I'm a rabbit holer, which in...
7 months ago • 7 min read
Hi friend, I've recently come to realize that a lot of the work I do with clients is really helping them bring clarity and structure to their world building aka business ownership. I have Lots Of Thoughts about world building as it relates to small business stewardship, which will continue to unfold here, I'm sure. Today, I'm zooming in to one of the biggest components of world building especially for service-based businesses and digital product creators, which is offer design. When you...
7 months ago • 4 min read
Hi friend, Within the precariously piled stack of snail mail I have to ~deal with~ are many things: A sweet New Year's card from a friend, an advertisement for septic tank pumping, a scam that claims to be something related to my mortgage. Among the fray of envelopes is an invoice that, when opened, made me audibly scoff and roll my eyes. I ranted to my husband about this invoice and I told the story to my friends over cocktails last week (who also audibly scoffed, rolled their eyes, and said...
8 months ago • 4 min read